Golf retail swings into a new era

Drummond Golf is known as Australia’s biggest golf retailer, but its branding was out-of-date and not digital compatible. We took the ‘D’ and ‘G’ linked by a golf tee device to create an appealing and dynamic brand identity. Contemporary, energetic, and featuring Drummond Golf colours, it pays homage to the brand’s heritage whilst making it more appealing to a younger audience.

The new visual system is highly adaptable, responsive, and suited to a variety of applications from digital to store signage.