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It’s probably the flash cars and sharp clothes, but most people think real estate agents are self-obsessed. We took this stereotype and played on it to great effect by creating a new brand platform, ‘We put you first’.
Designed to position First National Real Estate as agents who put their clients’ goals before their own, we launched ‘We put you first’ with a hilarious, tongue-in-cheek TV commercial. This internationally acclaimed commercial was supported by digital, OOH and local marketing executions.
Spinach acknowledges the Wurundjeri people of the Kulin Nation as the traditional owners of the land on which we work and we pay our respects to their Elders past, present and emerging.
We also welcome all gender expressions, all races and ethnicities, nationalities, abilities, beliefs and identities.
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