What we’re good at
What’s the bigger idea? Does it cut through?
Does it engage? That’s it.
Conundrums, riddles, puzzles, brain teasers.
We really love solving them.
Neutral, unbiased planning and buying.
We’re Switzerland without the yodelling.
We’re fully integrated. No divisions, no layers,
no walls. Seriously, no walls.
Our role is simple: we help brands have meaningful conversations in social media.
Yep, we’re an agency that designs things too.
Elegant, strategically sound things.
At Spinach there are no inflated egos or titles. We maintain an open environment of collaboration that encourages a serendipitous exchange of ideas. Here are some of the people that help make us who we are.
Once upon a time, a group of experienced multinational agency professionals decided to start their own advertising agency.
Their dream was to build a new kind of agency. Their agency would provide alternate solutions. Their agency would be nothing like the agencies they came from.
Their agency would have no unnecessary layers, no convoluted structure – nothing to get in the way of creating effective communications. But first their agency needed a name. So one morning they sat around a kitchen table to brainstorm ideas.
‘We don’t want initials in our agency name’, said one. ‘We don’t want to sound like a bunch of lawyers’, said another. ‘We want to say something about our approach’ said the third.
A few hours passed and many cups of coffee consumed when a six-year-old girl walked into the room. She approached one of the men and asked, ‘What are you doing Daddy?’
The father lifted the little girl to his lap and wondered how he was going to explain the complex problem they were struggling to solve. Eventually he said, ‘Darling, we’re trying to think of a name that tells people we’ll help them grow big and strong.’
The child looked at the mountain of drawing paper on the kitchen table and said, ‘Oh Daddy that’s easy, everyone knows Spinach helps you grow big and strong’.