workSingle Touch Payroll

Making a potentially complex tax communications message easy to understand.

The Australian Taxation Office introduced a new way for businesses to report employee tax and super information. Our task was to target a specific audience of business owners with 1 to 19 employees, tell them that Single Touch Payroll was now a thing and that they had to comply within a specific timeframe.

With a variety of messages to communicate, the risk of over complication and confusion was quite high. So we focused on a key theme that instantly spoke to our audience and informed them of the upcoming change to tax reporting.

19 or less employees? Time to move to STP – became the umbrella campaign message that spoke to directly to owners and managers of small business through digital, social, OOH and radio.

Client

Australian Taxation Office

ATO Employee Tax and Super has changed Factory Man
ATO Deli Woman - Single Touch Payroll
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ATO Out of Home Advertising

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