The latest instalment in the highly successful “if only everything was so pure” campaign announces the new range of Jalna Farm to Pot Organic Yoghurt.
This campaign features a dairy farming family at the breakfast table with a couple of cheeky kids trying to outdo each other for the Jalna yoghurt.
Jalna Category Development Manager Lachy McLaren said: “Today, Australian sourced products made by 100% Australian owned businesses are more important than ever. There has been a huge increase in demand for pure organic foods, and as a family dairy farm that has been employing biodynamic farming principles for more than 20 years, Jalna is unique.
“This campaign does a great job of highlighting the provenance our yoghurt and builds on the much-loved personality we established in our previous brand campaign which Spinach created.”
As Jalna’s full service agency partner, Spinach executed the strategic media alignment for the campaign which includes 30 and 15 second TV commercials and an extensive social and digital media presence.
To support the campaign, Spinach partnered with the SBS programme Gourmet Farmer. The series of vignettes played exclusively on SBS explore the benefits of organic farming and provide delicious recipe suggestions.