More of a love letter than an ad, our new campaign for Drummond Golf, captures the passion, the challenge, the camaraderie and the joy that striking a small white ball with a club can produce.
As ‘Australia’s biggest’, Drummond Golf is dedicated to sharing their passion and bringing people together through golf.
This campaign was shot on public access courses around Australia and features golfers who regularly walk the fairways and greens of those courses.
‘For the love of golf’ is led by a 60 second anthem commercial but consists of multiple executions to communicate unique Drummond Golf attributes and retail messages through a variety of traditional and social channels.
While every ad is different and every story unique, the individual elements of the campaign combine to recognise the role golf plays in people’s lives and to inspire lapsed or non-golfers to pick up a club.