meet some of the team
It started in 1999 with four people and a staffie.
20 years after we started, we still have a boutique, nothing is impossible, start-up mentality. We’re a mixed bunch of thinkers and day dreamers, inquisitors and inventors, technicians and creators, innocents and experts. We never take ourselves too seriously and we like to have a good time along the way. Above all, we’re a family so we care for each other as much as we care for the work.
A passionate advocate for the strength of full integration shaped by 25 years in advertising where he’s held a number of senior management roles, Craig oversees all aspects of our integrated offer.
Nicole has over 20 years of agency and client-side marketing experience across many of Australia’s most popular retail brands. As Director of Client Services, Nicole is passionate about ‘getting in the trenches’ with clients and finding opportunities to help their brands grow stronger.
Gab started her career in digital but is now a true interdisciplinary professional. She has worked in Australia, New Zealand and the UK on a variety of national and international brands including LEGO, Yamaha and Tourism Queensland.
As our Executive Creative Director, Frank fiercely believes in the power of harnessing the agency’s collective creative force to create great work that achieves extraordinary business results.
Over a 20-year career Ben has worked in some of the biggest media agencies in the UK and Australia. As General Manager and Media Director, Ben optimises our fully integrated, no silo approach.
Jenna is a multi-skilled designer (in her spare time she illustrates children’s books). After working in leading design agencies Jenna joined Spinach where she creates design solutions with beauty and elegance.
Justin is a creative leader who has applied his conceptual and art direction talents to some of Australia’s biggest brands. He loves nothing more than creating powerful campaigns that get results.
Alysha is responsible for the management of both traditional and digital campaign executions. She lives at the intersection of Media and Technology with a determined focus to deliver successful campaigns, every time.
A self-confessed digital geek, Richard is our bridge between technology and creativity. He has held key roles in the development and implementation of tech projects for many leading brands.
Over our 20 years we’ve had four beautiful, gentle, loving, and often mischievous office Staffies. Smokey, our first labrastaff, is the current Director of Morale and Greetings. She’s still learning the ropes but already takes her job very seriously.
With extensive experience in print and digital production, James has been turning ideas in to reality for over 20 years. Always up for a challenge, he pilots all our print and digital output.
Originally a Perthie, Lauren has worked in some of WA’s best agencies and biggest clients. She creates magic with digital design that makes the complicated simple and provides a seamless user experience.
Glenn has solved communications challenges across 20 countries. He digs, he thinks, he develops counterintuitive strategies. Glenn’s held senior roles at Simplot, Pacific Brands and Tourism Australia.
Ben brings over 10 years of account service experience across many categories. A stickler for detail, he’s committed to ensuring the agency delivers positive commercial outcomes for our clients.
Matilda is the most recent graduate of the Spinach Intern Program. Proving she has the ability to handle multiple tasks, Matilda completed her Bachelor of Business at RMIT while working at Spinach.
A passionate cook, you may recognise Matt from the original Master Chef. No? Well he’s also known for his digital marketing and web development work in Telecommunications, Education and, of course, Hospitality.