Team

Meet the Team

We started in 1999 with four ad people and a dog.

 To this day, we retain a boutique, start-up mentality. We’re driven by doing great work that gets results. We believe in being open and working collaboratively with our clients. We come from different backgrounds. Some of us have made our way here by non-traditional routes. We’re not precious or take ourselves too seriously, we like to have fun along the way. And above all, we’re a family, so we care for each other as much as the work we create.

Leadership Team

Craig Flanders

Spinach Co-Founder

Craig Flanders

A passionate advocate for the strength of full integration shaped by 25 years in advertising where he’s held a number of senior management roles, Craig oversees all aspects of our integrated offer.

Frank Morabito

Spinach Co-Founder

Frank Morabito

As our Executive Creative Director, Frank fiercely believes in the power of harnessing the agency’s collective creative force to create great work that achieves extraordinary business results.

Ben Willee

General Manager
/ Media Director

Ben Willee

Over a 20-year career Ben has worked in some of the biggest media agencies in the UK and Australia. As General Manager and Media Director, Ben optimises our fully integrated, no silo approach.

Rebecca Sargeant

Connections &
Investment Director

Rebecca Sargeant

Starting her career at Zenith Media before moving overseas to work at EMI Records then Universal McCann, Bec has a passion for investment with a focus on trading.

James Williams

Production Director

James Williams

With extensive experience in print and digital production, James has been turning ideas in to reality for over 20 years. Always up for a challenge, he pilots all our print and digital output.

Jacqui Paterson

Senior Creative

Jacqui Paterson

Jacqui is an interdisciplinary senior creative who joined Spinach after working at some of Melbourne’s biggest agencies including Clemenger BBDO, and as Creative Director at The Campaign Palace.

Richard Taylor

Senior Digital Strategist

Richard Taylor

A self-confessed digital geek, Richard is our bridge between technology and creativity. He has held key roles in the development and implementation of tech projects for many leading brands.

Penny Flanders

Client Services Director

Penny Flanders

Penny has been launching and helping to build some of Australia’s most iconic brands for over 25 years. Passionate about delivering great work that gets results, Penny always makes things happen.

Glenn Myatt

Strategy Director

Glenn Myatt

Glenn has solved communications challenges across 20 countries. He digs, he thinks, he develops counterintuitive strategies. Glenn’s held senior roles at Simplot, Pacific Brands and Tourism Australia.

Ben Wilson

Group Account Director

Ben Wilson

Ben brings over 10 years of account service experience across many categories. A stickler for detail, he’s committed to ensuring the agency delivers positive commercial outcomes for our clients.

Jennifer Backhouse

Senior Connections
& Investment Planner

Jennifer Backhouse

Jen started her media career at George Patterson Advertising before spending over decade at Starcom. At Spinach, Jen uses her vast media experience to efficiently connect messages and people.

Justin Groves

Senior Creative

Justin Groves

Justin is a creative leader who has applied his conceptual and art direction talents to some of Australia’s biggest brands. He loves nothing more than creating powerful campaigns that get results.

Lee-at Jacobson

Executive Producer
/ Account Director

Lee-at Jacobson

Lee-at has worked at some of Melbourne’s leading digital agencies on a range of innovative digital projects. At Spinach she applies her extensive digital knowledge to our integrated agency model.

Hello!
Hello!

Join the Team

Are you ready to make a difference? To do great work? To be inspired and inspire? To join a diverse group of curious creative thinkers and doers? If this sounds like you, then we’d love to hear from you.
14 November 2018
Senior Digital Media Specialist
03 September 2018
Account Manager
02 September 2018
Copywriter
03 September 2018
Junior Creative Finished Artist