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# Spinach Advertising Agency: Integrated Agency

## Sitemaps
[XML Sitemap](https://spinach.com.au/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [Inside Microsoft’s failed plan to dodge media payment laws](https://spinach.com.au/opinion/inside-microsofts-failed-plan-to-dodge-media-payment-laws/): "I would suggest there has been more lobbying than a labrador standing next to a barbecue,” says Ben Willee, executive director of media and data at advertising agency Spinach, of a consultation process that has stretched over years.
- [The business of Kyle: when do brands start calling?](https://spinach.com.au/opinion/the-business-of-kyle-when-do-brands-start-calling/): Kyle Sandilands has launched his subscription platform. The next question is obvious: when do the advertisers arrive?
- [Retail’s New Competitive Advantage: Owning More ‘Buying’ Moments ](https://spinach.com.au/opinion/retails-new-competitive-advantage-owning-more-buying-moments/): With persistent cost-of-living pressures and a saturated market, many Australian retailers are feeling pressure to deliver immediate results. As such, they’ve stepped up their tactical campaigns, working with smaller, incremental budgets to fund a continuous stream of fast, low-production digital and social content. 
- [Owning the Gaps Between: What Auto Brands can Learn from Consumer Retail Marketing ](https://spinach.com.au/opinion/owning-the-gaps-between-what-auto-brands-can-learn-from-consumer-retail-marketing/): Long purchase cycles reduce most auto marketing to a series of gentle reminders. They bob up with something mildly entertaining (or not) a few times a year. That might keep them in the picture but not necessarily relevant. 
- [Inside the MFW Playbook: Do Advertisers Really Listen?](https://spinach.com.au/opinion/inside-the-mfw-playbook-do-advertisers-really-listen/): Our Executive Director Media and Data Ben Willee talks to Irene Hulme and Craig Bruce (two of Australia’s most experienced radio minds) about key metrics for radio trading, the Mad F’ing Witches, Kyle Sandilands, Karl Stefanovic and much more.
- [What can supermarket aisles tell us about consumer confidence?](https://spinach.com.au/opinion/what-can-supermarket-aisles-tell-us-about-consumer-confidence/): For the clearest read on consumer sentiment right now, just walk the aisles of your local supermarket.
- [The federal governments proposed gambling advertising bill faces a senate enquiry](https://spinach.com.au/opinion/the-federal-governments-proposed-gambling-advertising-bill-faces-a-senate-enquiry/): Ben Willee, Executive Director – Media and Data at Spinach Advertising, talks to Scott Haywood on Money News about the changes to gambling advertising the government is proposing in their bill.
- [Have you lost the battle before the click?](https://spinach.com.au/opinion/have-you-lost-the-battle-before-the-click/): For a generation of retail marketers, the playbook for capturing customer intent has been written in a single language: Google SEO and SEM. If a consumer wanted to buy a new skillet or find the best cookware set for an induction cooktop, they opened a browser, typed a few keywords, and clicked a link.
- [Ooh Media on notice as Brisbane Airport reviews advertising contract](https://spinach.com.au/opinion/ooh-media-on-notice-as-brisbane-airport-reviews-advertising-contract/): Speaking to Mumbrella, Spinach Media executive director of media and data Ben Willee said airports remain among the most valuable environments in outdoor media.
- [Why convenience alone no longer wins customers](https://spinach.com.au/opinion/why-convenience-alone-no-longer-wins-customers/): Consumers today expect convenience. That much is obvious.
- [What Fox’s Roku takeover means for Australian advertisers](https://spinach.com.au/opinion/what-foxs-roku-takeover-means-for-australian-advertisers/): Ben Willee, executive director - media and data at Spinach Advertising, said the Australian approach wouldn’t hedge on streaming, but on Roku’s data capture.
- [Why click and collect is winning Australia’s fuel price crunch](https://spinach.com.au/opinion/why-click-and-collect-is-winning-australias-fuel-price-crunch/): As we move into the second quarter of 2026, the retail landscape is being reshaped by a factor once thought to be a relic of a bygone era: the geopolitical volatility of the Persian Gulf.
- [David Jones must stick to its guns and prioritise its premium store experience](https://spinach.com.au/opinion/david-jones-must-stick-to-its-guns-and-prioritise-its-premium-store-experience/): Retailers are seeing a massive push toward agentic AI – AI bots making purchases on behalf of consumers.
- [Agencies urge clients to look past the April ad slump](https://spinach.com.au/opinion/agencies-urge-clients-to-look-past-the-april-ad-slump/): Ben Willee, executive director of media and data at Spinach, put it more plainly.
- [‘Peak uncertainty’: Why Australia’s marketing industry says this downturn feels different](https://spinach.com.au/opinion/peak-uncertainty-why-australias-marketing-industry-says-this-downturn-feels-different/): Spinach’s Miranda said client confidence now “fluctuates between being cautious and somewhat paralysed”.
- [Albanese mocked by entrepreneurs using AI images to fight CGT changes](https://spinach.com.au/opinion/albanese-mocked-by-entrepreneurs-using-ai-images-to-fight-cgt-changes/): In addition to his comments in the article, there’s one more thing that didn’t make the article. The Labor Party will be using social listening and research to better understand how people feel about these changes. Will be interesting to see if that leads to policy changes.
- [A ‘nervous’ advertising market feels the war in the Middle East](https://spinach.com.au/opinion/a-nervous-advertising-market-feels-the-war-in-the-middle-east/): Ben Willee, executive director - media and data at Spinach Advertising, said looking at the latest SMI numbers is a bit like checking your bank balance after a long weekend. You already know it’s not going to be good.
- [What is the simplest way to start using AI in my business without risking data leaks?](https://spinach.com.au/opinion/what-is-the-simplest-way-to-start-using-ai-in-my-business-without-risking-data-leaks/): Data security is the number one reason small business owners hesitate to adopt AI.
- [Is this a vote of confidence in the Outdoor Sector?](https://spinach.com.au/opinion/is-this-a-vote-of-confidence-in-the-outdoor-sector/): Our Executive Director Media and Data Ben Willee talks to Tim Burrows and Hal Crawford on the Mumbrella cast about how Pacific Equity Partners has made an offer to buy outdoor advertising company Ooh Media and also the Government’s News Media Bargaining Code.
- [The ‘uncomfortable’ change at media agencies ](https://spinach.com.au/opinion/the-uncomfortable-change-at-media-agencies/): Commenting on the latest dip in jobs in the media agencies, our Executive Director – Media and Data Ben Willee said the situation is more evolution than revolution.
- [Money News with James Willis on the Journalists strike at the ABC](https://spinach.com.au/opinion/money-news-with-james-willis-on-the-journalists-strike-at-the-abc/): Ben Willee, Executive Director of Media and Data at Spinach Advertising, talks to James Willis on Money News (3AW, 2GB, 4BC, 6PR) about the Journalists strike at the ABC.
- [Advertising campaigns that cut through the noise](https://spinach.com.au/opinion/advertising-campaigns-that-cut-through-the-noise/): The 2026 Australian Retail Outlook is out now. This must-read resource is packed with exclusive insights from Inside Retail’s survey of retailers about their performance, plans and predictions for the year ahead.
- [What makes a great agency partner?](https://spinach.com.au/opinion/what-makes-a-great-agency-partner/): Retailers everywhere choose their marketing, strategy and comms partners in a few tried-and-true ways.
- [What does the age of agency mean for retail?](https://spinach.com.au/opinion/what-does-the-age-of-agency-mean-for-retail/): The dust has barely settled on the unravelling of traditional retail peaks. In December, I suggested we were witnessing the last traditional Christmas. This was a warning shot that the era of human-only shopping was coming to an end.
- [Kyle and Jackie O show cancelled](https://spinach.com.au/opinion/kyle-and-jackie-o-show-cancelled/): Ben Willee, Executive Director of Media and Data at Spinach Advertising, talks to Deborah Knight on 9News Afternoon.
- [‘Sobering’ ad spend brings back rock and rolling](https://spinach.com.au/opinion/sobering-ad-spend-brings-back-rock-and-rolling/): Ben Willee, Executive Director - Media and Data at Spinach, said the headline numbers are sobering. 
- [‘Bringing back jingles wouldn’t hurt’: Which classic Aussie ads would be cancelled in 2026?](https://spinach.com.au/opinion/bringing-back-jingles-wouldnt-hurt-which-classic-aussie-ads-would-be-cancelled-in-2026/): Megna looks back fondly on the Wally Walpamur paint campaign from the 1980s, featuring chimpanzees in human clothes with badly dubbed Aussie voices.
- [Turns out even 200 million dollars cannot buy eternal harmony, it can only rent it for a while](https://spinach.com.au/opinion/turns-out-even-200-million-dollars-cannot-buy-eternal-harmony-it-can-only-rent-it-for-a-while/): Our Executive Director Media and Data Ben Willee talks to Tim Burrows on the Mumbrellacast about the latest news on Kyle and Jackie O.
- [What ChatGPT ads mean for Australian retailers](https://spinach.com.au/opinion/what-chatgpt-ads-mean-for-australian-retailers/): For the past two years, the retail industry has looked at Generative AI as a productivity tool or a content engine. We’ve used it to write product descriptions, summarise meetings, and perhaps build a customer service bot.
- [Why a merger could be the death of Myer and David Jones](https://spinach.com.au/opinion/why-a-merger-could-be-the-death-of-myer-and-david-jones/): In recent years, the original value proposition of the department store – everything under one roof – has been rendered obsolete by the infinite roof of the internet.
- [‘Grim, ugly and sluggish’ ad spend](https://spinach.com.au/opinion/grim-ugly-and-sluggish-ad-spend/): The latest numbers from aggregated media agency bookings are ugly, according to Ben Willee, executive director at Spinach.
- [Nine’s new media platform goes from sofa to street](https://spinach.com.au/opinion/nines-new-media-platform-goes-from-sofa-to-street/): Ben Willee, executive director, media and data, at Spinach, said there’s no doubt that TV and outdoor are a natural fit.  
- [Campaigns that cut through the noise in 2025 – Nicole Miranda in the Inside Retail Outlook 2026](https://spinach.com.au/opinion/campaigns-that-cut-through-the-noise-in-2025-nicole-miranda-in-the-inside-retail-outlook-2026/): An advertising agency managing director unpacks the winning efforts of 2025 – and the lessons retailers can learn.
- [The CDP reality check: Why strategy must lead software in 2026](https://spinach.com.au/opinion/the-cdp-reality-check-why-strategy-must-lead-software-in-2026/): The customer data platform (CDP) market is facing a reckoning. After the buying frenzy of recent years, Australian businesses are now reassessing their investments with tighter budgets and a sharper focus on outcomes rather than architecture.
- [So what has been the biggest story of 2025?](https://spinach.com.au/opinion/so-what-has-been-the-biggest-story-of-2025/): Ben Willee, Executive Director of Media and Data at Spinach Advertising, talks to Tom Storey on Nine Radio’s Money News about the year in media and marketing.
- [Taking hits but nowhere near a knock out – Ben Willee in the Adnews 2026 Forecast](https://spinach.com.au/opinion/taking-hits-but-nowhere-near-a-knock-out-ben-willee-in-the-adnews-2026-forecast/): Ben Willee, Executive Director - Media and Data at Spinach, said the economy is not as strong as some would have us believe. 
- [Perspective – Predictions are like weather forecasts from people selling umbrellas](https://spinach.com.au/opinion/perspective-predictions-are-like-weather-forecasts-from-people-selling-umbrellas/): This time last year, when I sat down to ponder the year that was 2024, I landed on the view that advertising is like riding a high-speed rollercoaster, missing half the track.
- [The race has been won for the 2025 best TV channel but who really came out on top?](https://spinach.com.au/opinion/the-race-has-been-won-for-the-2025-best-tv-channel-but-who-really-came-out-on-top/): The race has been won for the 2025 best TV channel – but why are two stations claiming the crown? Ben Willee, Executive Director of Media and Data at Spinach Advertising, talks to Brooke Corte on Nine Radio’s Money News about the latest in media and marketing.
- [The great unravelling: Digital advertising at a crossroads](https://spinach.com.au/opinion/the-great-unravelling-digital-advertising-at-a-crossroads/): For AdNews Perspectives last year, I wrote about a transformative period for our industry. Today, I’d argue we’re in a state of unravelling.
- [Is this the last ‘traditional’ Christmas?](https://spinach.com.au/opinion/is-this-the-last-traditional-christmas/): The dust has barely settled on Black Friday and Cyber Monday. As we brace for the final Christmas sprint and the inevitable Boxing Day crush, take a moment to really look at your customers.
- [A soft advertising market turns soggy](https://spinach.com.au/opinion/a-soft-advertising-market-turns-soggy/): "The market has fallen a massive 14.7% in October, which is the advertising equivalent of hitting a pothole so deep it rearranges your dental work,” said Ben Willee, executive director - media and data at Spinach.
- [Spinach’s ‘State Of The Nation’ events highlight opportunity for brands in ‘Enshittification’](https://spinach.com.au/agency-life/spinachs-state-of-the-nation-events-highlight-opportunity-for-brands-in-enshittification/): Melbourne-based agency Spinach’s leaders said that enshittification is creating “healthy chaos” that marketers can tap into to connect more authentically with consumers at a series of events.
- [Kyle & Jackie O face new ACMA pressure over offensive content. Ben Willee unpacks the fallout for ARN along with AFL and NRL moves](https://spinach.com.au/opinion/kyle-jackie-o-face-new-acma-pressure-over-offensive-content-ben-willee-unpacks-the-fallout-for-arn-along-with-afl-and-nrl-moves/): Ben Willee, Executive Director of Media and Data at Spinach Advertising, talks to Evan Lucas on Nine Radio’s Money News about Kyle & Jackie O facing ACMA pressure, ARN fallout, AFL and NRL moves and more.
- [The true cost of loyalty: planning for profit beyond the sales peak](https://spinach.com.au/opinion/the-true-cost-of-loyalty-planning-for-profit-beyond-the-sales-peak/): The Australian retail sector is bracing for its annual litmus test: the Black Friday-to-January sales period.
- [‘Immediate trust and credibility:’ Sport fronting a brand campaign](https://spinach.com.au/opinion/immediate-trust-and-credibility-sport-fronting-a-brand-campaign/): Shell Motorsports collection has utilised the new motorsport fandom with miniature car models for fans to collect.
- [The government wants streamers to produce more local content, changes at 10 News+, social media bans and more](https://spinach.com.au/opinion/the-government-wants-streamers-to-produce-more-local-content-changes-at-10-news-social-media-bans-and-more/): Ben Willee, Executive Director – Media and Data at Spinach Advertising, talks to Evan Lucas on Nine Radio’s Money News about Streaming quotas, changes at 10 News+, social media bans and more.
- [Outsourcing entry level jobs is shipping learning overseas](https://spinach.com.au/opinion/outsourcing-entry-level-jobs-is-shipping-learning-overseas/): While speculation on the impact of AI on junior roles is widespread, Spinach’s Ben Willee reports that outsourcing to cheap offshore outfits is costing jobs right now.
- [Agencies question Victoria’s urgent brief panel](https://spinach.com.au/opinion/agencies-question-victorias-urgent-brief-panel/): Ben Willee, executive director of media and data at Spinach, was more blunt in his assessment.
- [Account Madness: Bambi Villacruz at Spinach](https://spinach.com.au/agency-life/account-madness-bambi-villacruz-at-spinach/): Adnews publishes a series of articles that looks at the world of the account manager. The star of this week’s article is our very own Bambi Villacruz, account director at Spinach. 
- [Letting AI handle customer service: Good idea or total disaster?](https://spinach.com.au/opinion/letting-ai-handle-customer-service-good-idea-or-total-disaster/): Customer service stands at a technological crossroads. AI-powered chatbots can now understand natural language, resolve common issues, and operate around the clock without breaks.
- [The seven phases of Christmas: Are you ready for the holiday shopping season?](https://spinach.com.au/opinion/the-seven-phases-of-christmas-are-you-ready-for-the-holiday-shopping-season/): A comprehensive new report, Holiday Shopping Unwrapped, from Intuit Mailchimp has dismantled the traditional view of a single, monolithic Christmas rush. Instead, it presents a nuanced roadmap defined by unique emotional drivers, shopping behaviours and spending patterns for each period.
- [Jimmy Kimmel has returned to US television screens, but has his suspension changed the landscape for talk show hosts forever?](https://spinach.com.au/opinion/jimmy-kimmel-has-returned-to-us-television-screens-but-has-his-suspension-changed-the-landscape-for-talk-show-hosts-forever/): Ben Willee, Executive Director of Media and Data at Spinach Advertising, talks to Brooke Corte on 2GB Radio’s Money News about the changing face of talk back shows and more.
- [Nine Entertainment has a pot of cash to play with after its sale of online property platform Domain, but will they make a move?](https://spinach.com.au/opinion/nine-entertainment-has-a-pot-of-cash-to-play-with-after-its-sale-of-online-property-platform-domain-but-will-they-make-a-move/): Ben Willee, Executive Director of Media and Data at Spinach Advertising, talks to Evan Lucus on 2GB Radio’s Money News about Nine Entertainment's potential investment and acquisition plans.
- [iiNet cyber breach exposes Australia’s ongoing security flaws](https://spinach.com.au/opinion/iinet-cyber-breach-exposes-australias-ongoing-security-flaws/): The recent data breach at iiNet, one of Australia’s largest internet service providers, has reignited concerns about persistent security weaknesses across the country’s digital infrastructure.
- [YouTube banned for under 16’s, Google fights back](https://spinach.com.au/opinion/youtube-banned-for-under-16s-google-fights-back/): Ben Willee, Executive Director – Media and Data at Spinach Advertising, talks to Tim Burrows and Viv Kelly on ABC Radio National’s Medialand about YouTube’s reaction to the impending under 16’s ban.
- [From brand promise to shop floor: Empowering frontline staff to drive success](https://spinach.com.au/opinion/from-brand-promise-to-shop-floor-empowering-frontline-staff-to-drive-success/): Operational excellence is a consistent rallying cry across retail organisations, with businesses focused on empowering front-line workers to deliver on the brand promise. 
- [Google breach exposes major risks in Salesforce cloud security](https://spinach.com.au/opinion/google-breach-exposes-major-risks-in-salesforce-cloud-security/): Google has confirmed that the threat group ShinyHunters managed to access customer data stored in one of its Salesforce databases, highlighting ongoing vulnerabilities in popular cloud-based software-as-a-service (SaaS) solutions.
- [Advertising market still cautious but consumers starting to feel better](https://spinach.com.au/opinion/advertising-market-still-cautious-but-consumers-starting-to-feel-better/): Ben Willee, executive director of media and data at Spinach, pointed to the ANZ Roy Morgan Consumer Confidence index, up 3.9 points to a thoroughly mediocre 90.6.
- [The simple way to handle complex privacy laws](https://spinach.com.au/opinion/the-simple-way-to-handle-complex-privacy-laws/): New data privacy regulations are landing with tight deadlines, leaving businesses scrambling for practical solutions. While legal teams focus on interpretation, operations teams need actionable strategies that work in the real world.
- [The third browser war: The fight that’s set to rewrite the rules of digital advertising](https://spinach.com.au/opinion/the-third-browser-war-the-fight-thats-set-to-rewrite-the-rules-of-digital-advertising/): A new battlefield is being drawn at the heart of the internet. 
- [What do repeat customers really want that most businesses miss?](https://spinach.com.au/opinion/what-do-repeat-customers-really-want-that-most-businesses-miss/): We’ve all been there. Celebrating that first sale, only to watch the customer disappear into the void of endless shopping options. So what’s the secret sauce that keeps them coming back?
- [Why Autobarn is shifting gears with a brand refresh and new campaign](https://spinach.com.au/agency-life/why-autobarn-is-shifting-gears-with-a-brand-refresh-and-new-campaign/): Bapcor’s Autobarn has launched a brand refresh and new campaign that aims to position the business as the go-to destination for all drivers.
- [The expert’s guide to EMS](https://spinach.com.au/opinion/the-experts-guide-to-ems/): You’re busy running your small business, wearing multiple hats, and juggling a million things.
- [How to leverage loyalty data like Woolworths](https://spinach.com.au/opinion/how-to-leverage-loyalty-data-like-woolworths/): Personalisation is now a core expectation in Australian retail, with major players setting benchmarks that demand attention from all businesses.
- [How can AI help small businesses read their customers’ minds?](https://spinach.com.au/opinion/how-can-ai-help-small-businesses-read-their-customers-minds/): Many SMEs are sitting on a goldmine of customer data: from purchase histories to support conversations but lack the resources to analyse it effectively.
- [Another weak set of radio ratings figures have put the pressure on the existence of Kyle & Jackie O in the Melbourne market.](https://spinach.com.au/opinion/another-weak-set-of-radio-ratings-figures-have-put-the-pressure-on-the-existence-of-kyle-jackie-o-in-the-melbourne-market/): Ben Willee, Executive Director of Media and Data at Spinach Advertising, talks to Scott Haywood on 2GB Radio’s Money News about the end of 'Q and A' and 'The Project' and the Kyle & Jackie O Melbourne experiment.
- [Why fastest isn’t always best for online delivery: Lessons from Amazon, Walmart](https://spinach.com.au/opinion/why-fastest-isnt-always-best-for-online-delivery-lessons-from-amazon-walmart/): As consumers, we’ve been conditioned to value ‘the quicker the better’. Driven by the need for instant gratification, we’ve developed an artificial urgency and a love for ultra-fast delivery offerings.
- [Stop bombarding, start connecting – a retail email intervention](https://spinach.com.au/opinion/stop-bombarding-start-connecting-a-retail-email-intervention/): Driving traffic and boosting sales are constant priorities for any major retailer. Email marketing often presents itself as a cost-effective and immediate solution.
- [Advertising market cuts through the turbulence](https://spinach.com.au/opinion/advertising-market-cuts-through-the-turbulence/): “Well, knock me over with a CPM,” said Ben Willee, executive director of media and data at Spinach.
- [Winning the rugby rights nudges Nine ahead in the sports broadcast race](https://spinach.com.au/opinion/winning-the-rugby-rights-nudges-nine-ahead-in-the-sports-broadcast-race/): Ben Willee, executive director of media and data at Spinach, said the tournaments will attract huge audiences, benefiting both the TV network and advertisers. 
- [The second Women’s State of Origin match outrated the AFL’s Thursday night offering, helping again to put women’s sport on the broadcasting map.](https://spinach.com.au/opinion/the-second-womens-state-of-origin-match-outrated-the-afls-thursday-night-offering-helping-again-to-put-womens-sport-on-the-broadcasting-map/): Ben Willee, Executive Director of Media and Data at Spinach Advertising, talks to Deborah Knight on 2GB Radio’s Money News about the Nine Group and the changes to their Radio structure, winning the broadcast rights to the Rugby World Cup and the Women's State of Origin out-rating the AFL.
- [It’ll take teamwork to make the new media dream work](https://spinach.com.au/opinion/itll-take-teamwork-to-make-the-new-media-dream-work/): It’s going to take a mindset shift from protectionism to partnership to save Australian media companies. Ben Willee, executive director of media and data at advertising agency Spinach, explains. 
- [Is selling the soul of your brand to AI worth it? ](https://spinach.com.au/opinion/is-selling-the-soul-of-your-brand-to-ai-worth-it/): Not if your customer is a living, breathing, emotion-filled person. Our ECD Dom Megna looks at the right and wrong uses of AI in your retail creative.
- [What to learn from Bunnings’ move into Australia’s $3bn retail media market](https://spinach.com.au/opinion/what-to-learn-from-bunnings-move-into-australias-3bn-retail-media-market/): With the power to unlock revenue growth beyond sales, retail media is rapidly evolving into a multi-billion-dollar sector.
- [Spinach creates ‘Reddy for whatever you’re ready for’ campaign for Reddy Express](https://spinach.com.au/agency-life/spinach-creates-reddy-for-whatever-youre-ready-for-campaign-for-reddy-express/): Integrated Melbourne agency Spinach has created a campaign that showcases the convenience credentials of Reddy Express as the brand continues its transition from Coles Express.
- [Media agencies: Google ensures ‘dominance’ with cookies backflip](https://spinach.com.au/opinion/media-agencies-google-ensures-dominance-with-cookies-backflip/): Google, in what’s becoming a tradition, has reneged on its decision to phase out third-party cookies in Chrome, sparking a swift reaction from Australia’s media and advertising sector, which has been preparing for the change for some time.
- [JB Hi-Fi’s omnichannel success: How the brand connects online and in-store](https://spinach.com.au/uncategorized/jb-hi-fis-omnichannel-success-how-the-brand-connects-online-and-in-store/): Australian retail is changing fast, and customers expect a lot from every brand they deal with. JB Hi-Fi is a good example of a retailer that’s nailing the omnichannel experience, connecting what it does online with its stores. 
- [Lessons in retail tech from Sephora that companies can steal](https://spinach.com.au/uncategorized/lessons-in-retail-tech-from-sephora-that-companies-can-steal/): In the competitive world of beauty retail, Sephora stands out for its innovative use of technology to create personalised customer experiences.
- [Are you getting your money’s worth? How to measure MarTech ROI](https://spinach.com.au/opinion/are-you-getting-your-moneys-worth-how-to-measure-martech-roi/): Marketing technology (MarTech) is no longer a “nice-to-have”; it’s essential for small businesses to compete.
- [Yet another streamer has entered the Australian market, with Max aiming to be profitable within the next 2-3 years.](https://spinach.com.au/opinion/yet-another-streamer-has-entered-the-australian-market-with-max-aiming-to-be-profitable-within-the-next-2-3-years/): Ben Willee, Executive Director of Media and Data at Spinach Advertising, discusses with Deborah Knight on 2GB Radio’s Money News, the new streaming service Max, the sales of Foxtel and Domain and more.
- [Unlocking customer data: The SME-friendly tools that deliver big results](https://spinach.com.au/opinion/unlocking-customer-data-the-sme-friendly-tools-that-deliver-big-results/): You started your small business because you’re passionate about what you do, and you’re great at it.
- [With Sam Pang launching a new show on the TV airwaves this week, are we about to see a new era of late-night talk shows?](https://spinach.com.au/opinion/with-sam-pang-launching-a-new-show-on-the-tv-airwaves-this-week-are-we-about-to-see-a-new-era-of-late-night-talk-shows/): Ben Willee, Executive Director of Media and Data at Spinach Advertising, talks to Deborah Knight on 2GB Radio’s Money News about Sam Pang's new show, a new revenue stream for Nine, and Meta removing it's fact checkers on the cusp of the Federal Election campaign, plus more.
- [Publicis Groupe’s data play: A race to the top in the age of agency consolidation](https://spinach.com.au/opinion/publicis-groupes-data-play-a-race-to-the-top-in-the-age-of-agency-consolidation/): The Publicis acquisition of data platform Lotame is the clearest indication yet that agencies are no longer just looking at data as a supporting element of media buying and targeting but as a core asset that must be deeply integrated into their business models.
- [Marketers reveal their top trends for 2025: AI, community, experiential stores](https://spinach.com.au/opinion/marketers-reveal-their-top-trends-for-2025-ai-community-experiential-stores/): The retail marketing landscape is more dynamic than ever, so understanding which trends are worth pursuing – both from the consumer’s and the business’s perspective – and which ones are just noise, will be critical to achieving growth in the year ahead.
- [Tag management: The unsung hero of data-driven retail marketing](https://spinach.com.au/opinion/tag-management-the-unsung-hero-of-data-driven-retail-marketing/): Data is the lifeblood of successful retail marketing. But collecting and managing that data effectively can be a daunting task, especially with the increasing complexity of online platforms and the growing emphasis on consumer privacy.
- [Spinach under new management as founders step aside](https://spinach.com.au/agency-life/spinach-under-new-management-as-founders-step-aside/): The founders of independent agency Spinach have stepped aside after 25 years and appointed a managing director and two executive directors to run the agency.
- [What does the future hold for Australian department stores?](https://spinach.com.au/opinion/what-does-the-future-hold-for-australian-department-stores/): Australia’s department stores are at a crossroads. Once the go-to for everything from fashion to homewares, they’re now struggling to stay relevant in a world of online shopping, specialty retailers, and shifting consumer habits.
- [Election year advertising might be something that makes you switch off, but the revenue streams are addictive for the media giants.](https://spinach.com.au/opinion/election-year-advertising-might-be-something-that-makes-you-switch-off-but-the-revenue-streams-are-addictive-for-the-media-giants/): Ben Willee, Executive Director of Media and Data at Spinach Advertising, talks to Deborah Knight on 2GB Radio’s Money News, about election advertising, DAZN's new owners and a big rumor around a potential Nine Radio selloff.
- [Stand-alone vs embedded CDPs: What’s best for retailers in 2025?](https://spinach.com.au/opinion/stand-alone-vs-embedded-cdps-whats-best-for-retailers-in-2025/): As more businesses come to grips with the data they are collecting, storing and analysing, the Customer Data Platform Institute has found the way customer data platforms or CDPs are being integrated into broader customer-facing systems is evolving. 
- [The changes don’t stop in the Australian media landscape, with a shakeup for regional newsrooms and rights to the EPL potentially on the move](https://spinach.com.au/opinion/the-changes-dont-stop-in-the-australian-media-landscape-with-a-shakeup-for-regional-newsrooms-and-rights-to-the-epl-potentially-on-the-move/): Ben Willee, Executive Director of Media and Data at Spinach Advertising, welcomes in the New Year as he talks to Deborah Knight on 2GB Radio’s Money News, about Nine's cut to regional newsrooms, subscription models in journalism, Optus selling the EPL rights to Nine and more.
- [How to enhance customer experience and build team expertise for your small business in 2025](https://spinach.com.au/opinion/how-to-enhance-customer-experience-and-build-team-expertise-for-your-small-business-in-2025/): For small businesses, January is often a quieter month, offering a rare opportunity to reflect on the past year and prepare for the next.
- [New year, new goals for retailers: Elevating CX and team expertise in 2025](https://spinach.com.au/opinion/new-year-new-goals-for-retailers-elevating-cx-and-team-expertise-in-2025/): As the dust settles on the holiday season, January provides retailers with a valuable opportunity to turn insights from the holiday rush into actionable improvements.
- [Perspective – Advertising is like riding a high-speed rollercoaster missing half the track](https://spinach.com.au/opinion/perspective-advertising-is-like-riding-a-high-speed-rollercoaster-missing-half-the-track/): Back in 2020, I gazed into my crystal ball to see what 2021 would bring. Preparing to do it all over again this year, I dug up my comments to see if any still held.
- [Spinach and Mamamia tap influencers to boost kids’ veggie intake](https://spinach.com.au/campaigns/spinach-and-mamamia-tap-influencers-to-boost-kids-veggie-intake/): Integrated agency Spinach has partnered with Mamamia for a campaign to help parents to boost their kids’ veggie intake with thanks to Nutri V.
- [How retailers can thrive amid inflation: Strategies for the holiday season](https://spinach.com.au/opinion/how-retailers-can-thrive-amid-inflation-strategies-for-the-holiday-season/): As we approach the busiest time in the retail calendar year, one question looms: How can retailers revive sales in a landscape of unstable inflation and changing consumer habits? 
- [There’s no such thing as a Meta full-funnel strategy](https://spinach.com.au/opinion/theres-no-such-thing-as-a-meta-full-funnel-strategy/): It will be no surprise to you, dear reader, that agencies can be self-serving.
- [Is EDLP a better strategy during tough times?](https://spinach.com.au/opinion/is-edlp-a-better-strategy-during-tough-times/): The results are in and brands like Kmart and Officeworks are demonstrating that everyday low prices (EDLP) are one way to stay afloat through a retail recession. Nicole Miranda explains.
- [Is outdoor and radio stealing budget from TV?](https://spinach.com.au/opinion/is-outdoor-and-radio-stealing-budget-from-tv/): Does a digital billboard have the same impact as a video ad? Ben Willee says no. And that’s likely why the latest SMI figures have seen an about-face in OOH investment.  
- [Dull advertising isn’t just boring your audience, it’s costing you money](https://spinach.com.au/opinion/dull-advertising-isnt-just-boring-your-audience-its-costing-you-money/): Dull advertising. We know it, see it and have possibly been guilty of it. And there’s a million excuses why it ended up that way that aren’t your fault.
- [Fear and Greed podcast, Nine paid $305 million for the Olympics. Was it worth it?](https://spinach.com.au/opinion/fear-and-greed-podcast-nine-paid-305-million-for-the-olympics-was-it-worth-it/): Broadcaster Nine spent $305 million buying the rights to the five Olympics, from Paris through to Brisbane. In terms of gold medals, Paris has been our most successful Olympics ever. But has it paid off for Nine, and for the advertisers?

## Pages
- [Work](https://spinach.com.au/growth-and-goodness-4-2/): Bold creative ideas, attention-getting media campaigns, eye-catching Brand ID, packaging, websites and more, you’ll find them here.
- [Legal](https://spinach.com.au/legal/): You should read the following Terms & Conditions before using this website.
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- [About](https://spinach.com.au/growth-and-goodness-2/): https://spinach.com.au/wp-content/uploads/2023/12/Spinach-Leaf-Heart.mp4
- [Contact](https://spinach.com.au/growth-and-goodness-4/): T: (+61) 3  8598  6999E: email@spinach.com.au
- [News](https://spinach.com.au/news/)
- [Growth and Goodness](https://spinach.com.au/): Creative, strategy, media - we’re an integrated advertising agency that uses data, analytics, media, technology and creativity to help clients grow.

## Dynific Global Templates
- [Vid Logo Layout](https://spinach.com.au/?ae_global_templates=vid-logo-layout)
- [2 Col-Vid-1-1-Img-1-1-Autoplay- Layout](https://spinach.com.au/?ae_global_templates=2-col-vid11img11autoplay-layout)
- [2Col-Vid-9-16-Autoplay-Img-Layout](https://spinach.com.au/?ae_global_templates=2col-vid916autoplay-img-layout)
- [Inner Video Autoplay](https://spinach.com.au/?ae_global_templates=inner-video-autoplay)
- [2Co1-Vid(9-16)-Img-Layout](https://spinach.com.au/?ae_global_templates=2-column-vid-img-layout)
- [2 Col-VidVid(1-1)- Layout](https://spinach.com.au/?ae_global_templates=2-column-vid-vid-layout)
- [Inner Video Layout](https://spinach.com.au/?ae_global_templates=inner-video)
- [2Col-ImgImg-Layout](https://spinach.com.au/?ae_global_templates=2-column-img-img-layout)
- [Extra Media Copy Layout](https://spinach.com.au/?ae_global_templates=extra-media-copy-layout)
- [Wide Image Layout](https://spinach.com.au/?ae_global_templates=wide-image-layout)
- [Inner Image Layout](https://spinach.com.au/?ae_global_templates=inner-image-layout)

## Work Case Study
- [Helping Save Our Big Backyard](https://spinach.com.au/work/helping-save-our-big-backyard/)
- [Autobarn is all for the drivers](https://spinach.com.au/work/autobarn-is-all-for-the-drivers/)
- [Reddy for whatever you’re ready for](https://spinach.com.au/work/reddy-for-whatever-youre-ready-for/)
- [You bet it’s better with Haymes Paint](https://spinach.com.au/work/you-bet-its-better-with-haymes-paint/)
- [Are you peeling lucky? It’s Reddy, Set, Peel ’N’ Win](https://spinach.com.au/work/are-you-peeling-lucky-its-reddy-set-peel-n-win/)
- [Swan Dive In](https://spinach.com.au/work/swan-dive-in/)
- [How Spinach helped grow Mr Chen’s](https://spinach.com.au/work/how-spinach-helped-grow-mr-chens/)
- [Launching the easy way to eat your veg](https://spinach.com.au/work/launching-the-easy-way-to-eat-your-veg/)
- [When do you know you’re First Home Ready?](https://spinach.com.au/work/when-do-you-know-youre-first-home-ready/)
- [Growing the love of golf](https://spinach.com.au/work/growing-the-love-of-golf/)
- [Revitalising a trusted homebuilder brand ](https://spinach.com.au/work/revitalising-a-trusted-homebuilder-brand/)
- [Getting people to download an app few wanted](https://spinach.com.au/work/getting-people-to-download-an-app-few-wanted/)
- [Local school kids reveal how Jalna yoghurt is made](https://spinach.com.au/work/local-school-kids-reveal-how-jalna-yoghurt-is-made/)
- [Relaunching a band of computer geeks](https://spinach.com.au/work/relaunching-a-band-of-computer-geeks/)
- [Rejecting the cost of Christmas media](https://spinach.com.au/work/rejecting-the-cost-of-christmas-media/)
- [Communicating the Health Star Rating System](https://spinach.com.au/work/communicating-the-health-star-rating-system/)
- [Golf retail swings into a new era](https://spinach.com.au/work/golf-retail-swings-into-a-new-era/)
- [World Whisky Day flavour matcher](https://spinach.com.au/work/world-whisky-day-flavour-matcher/)
- [Can tawny port be hip?](https://spinach.com.au/work/can-tawny-port-be-hip/)
- [One manufacturer, four competing brands](https://spinach.com.au/work/one-manufacturer-four-competing-brands/)
- [Creating an enduring brand platform](https://spinach.com.au/work/creating-an-enduring-brand-platform/)
- [Agents who put you first](https://spinach.com.au/work/agents-who-put-you-first/)
- [Giving up chocolate to raise funds](https://spinach.com.au/work/giving-up-chocolate-to-raise-funds/)