creativeMaking fortified wine hip

Australia produces some of the best fortified wines in the world, but the age of the regular Muscat and Tawny Port drinker is getting older and consumption is falling. We were asked to create a fortified wine brand to appeal to a younger, urban market. We invented Hip Sip and packaged it in a tattoo print hip flask. The result? Remarkable sales growth indicates people are doing much more than just sipping it.

Client

All Saints

Trio of Hip Sip bottles with tattoo artwork on grey background
Hip Sip Tawny yellow bottle with tattoo artwork
Hip Sip Muscadelle pink bottle with tattoo artwork
Hip Sip packaging brown cardboard box

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If you’ve made it this far, you probably like what you see.
If you’d like to have a chat about what we can do for you, please don’t hesitate to contact us.