The Health Star Rating is a star labelling system on the front of packaged foods that provides a quick and easy way for shoppers to make healthier choices.
The Health Star Rating system was developed in 2014 by Australian, state and territory governments in collaboration with industry, public health and consumer groups.
Our task was to inform shoppers that the Health Star Rating system applies to packaged foods within the same category to compare like-for-like products.
The stars of our Health Star Rating campaign are a collection of 3D animated packaged food characters and their fresh food counterparts. Engaging, charming and fun, their message is clear and unambiguous.
The campaign consists of a series of executions across various channels including; digital, social, broadcast and supermarket POS.