Strategy

Four simple questions can solve complex problems.

Today, everything is evolving at accelerated pace.

It’s never been more difficult for brands and advertisers to keep up with a constantly shifting media and technology landscape.

So cumbersome strategic practices become counterproductive.

At Spinach, we begin by asking four seemingly simple but deeply penetrating questions.

They turn insightful strategic thinking into actionable communication solutions.

And as our clients will attest, they help get to the heart of a problem quickly and efficiently.

Diagram of 4 Questions

If you’d like to know what the real questions are, we will be happy to reveal them to you in person.

consentric thinkingTM

We created Consentric ThinkingTM to deliver a seamless brand experience across all communications touchpoints.

It works by placing the consumer at the centre of our thinking and uses data to explore what matters most to them; their preferences, their needs, their loves.

Consentric ThinkingTM helps demystify and analyse large amounts of data from multiple sources.

Ultimately, it provides a deeper understanding of consumer behaviour, more meaningful consumer segmentation, genuine channel agnostic thinking and improved ROI through more efficient marketing.

strategic capabilities

  • Brand identity strategy
  • Brand positioning and key message construction
  • Both qualitative and quantitative research planning management and analysis
  • Brand portfolio planning and architecture
  • Deep dive market/situational analysis, market mapping and gap analysis
  • Data informed integrated connections planning including insights analytics

We’re a team of passionate problem solvers. We love coming up with solutions that help make our clients stronger. If you’d like to know how we can help, just hit the button.