Digital Archives - Spinach Advertising

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Social fail: When social media isn’t social

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There are some great corporate social media accounts out there. US cookie company Oreo is the darling of the social media space. Their work first drew mass attention when the lights failed at the XLVII Super Bowl in 2013. Within minutes they tweeted “Power out? No problem. You can still…

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The importance of social media investment

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We see a lot of clients face a lack of understanding from internal colleagues about the cost of social media. It takes time, effort and money to do it right. And while getting buy-in to fund out-of-hours management of your social presence can be difficult, it is nonetheless an essential…

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New Head of Digital and eCommerce at Spinach

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Spinach is thrilled to announce the appointment of retail digital specialist Kate Storey in the newly created role of Head of Digital and eCommerce. Kate has more than 14 years experience in Australia and the UK working on some of the world’s biggest brands including British Airways, Mercedes Benz, adidas,…

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Part 2: Digital reality check: How agencies should really work with clients on digital initiatives

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Given the overwhelmingly upbeat support of the advertising industry for all things digital, it is notable that one of the UK’s leading agencies, and a recognised thought leader, accepted the challenge of arguing the case against the digital revolution. Using the considerable intellectual resources normally reserved for the other side…

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