Melbourne based Spinach has won the account for insect repellent Bushman and will be responsible for the brand’s strategy, creative, digital and media.
Article first appeared on Mumbrella 16 Nov 2017. Read the full article below.
The appointment will see Bushman amp up its presence on television as well as other mainstream distribution channels.
Craig Flanders, CEO of part WPP owned Spinach, said in a statement: “We’re excited to have the opportunity to leverage this premium positioning as we open the brand up to a wider audience in the coming months.”
Bushman products include Bushman Repellent Plus, Bushman Anti-itch Gel and Bushman Ultra Repellent.
Andrew Raper, CEO of Bushman, said: “I’ve had the pleasure of working with the Spinach team in the past and I’m confident the agency’s full-service offering is exactly what we need as Bushman embarks on this growth phase.”