Spinach rumbles with iPhone gamers for First National

Posted by | October 19, 2011 | Blog | No Comments

Spinach has created an iPhone application titled Real Estate Rumble, for long-term client, First National Real Estate.

The object of the game is to build your dream home. However, an evil nemesis seeks to destroy the fruits of your labour and will stop at nothing until your lovely new home has toppled into rack and ruin. You have a diverse range of materials to build with while trying to defend your precious structure against a ruthless backyard onslaught!

The game was developed to support a national competition campaign where entrant can win one of five, $5000 Bunnings vouchers.

Stewart Bunn, First National’s communications manager said: ‘Real Estate Rumble is just for fun. You don’t have to play the game for a chance to win one of the five competition prizes but, like building up a real estate portfolio, the game is addictive’.

The game was designed with a long-view in mind. It’s free to download and the branding is subtly incorporated into the game play. It’s simple enough for everyone to enjoy but complex enough to keep gamers coming back time and time again. The end result is that Real Estate Rumble is a classic commuter game that will live on users’ home screens for years and not days.

Spinach Digital Director Zoe Freeman said: ‘Smart brands like First National have recognized that gaming is one of the new frontiers in customer engagement. Nothing bad ever came from giving consumers a fun place to play minus the conditional hard sell’.


Customers can download their free game from Apple’s iTunes Store or the App Store; just search ‘Real Estate Rumble’.

To enter the competition, participants should visit www.firstnational.com.au or the website of their nearest First National office and follow the prompts to register.