We were asked by the Reserve Bank of Australia to launch the Next Generation of Australian Banknotes. The new banknotes feature a range of innovative security features including moving holographic images and the world’s first top to bottom window. Encompassing much more than traditional communications, we were charged to create a fully-integrated, Australia-wide, multi-touch point campaign. We even conceived the communications treatment of specific security features to be used across all traditional and digital formats, including the RBA website. And we brought all the diverse elements together under our campaign theme – clearly more secure.