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A generic brand video

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We love everything about this. We love the original article (This is a generic brand video, by Kendra Eash. www.mcsweeneys.net/articles/this-is-a-generic-brand-video) And we love the fact that a stock footage company loved it so much they decided to bring it to life to promote their brand.

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Small agencies can beat large holding companies

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There’s a lot of commentary around about big versus small agencies. Much of this is fuelled by the recent mega merger of Publicis and Omnicon. There are some interesting points of view on both sides of the fence. Read commentary here. At Spinach we believe in the notion of Concentrated…

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The Art of Work Exhibition

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George Apostolidis Master Photographer The Art of Work Exhibition Spinach attended a brilliant exhibition this week that highlighted how much advertising photography has changed in the past two decades. Back in the day before Digital photography and Photoshop ads were shot on transparencies. Lighting was critical and almost every effect…

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Generation Gap

Managing the generation gap

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Our General Manager and Media Director Ben Willee talks to Management Today about the generation gap in the workplace. Demographics are changing in the workplace and managers are getting younger. Ben Willee talks about the benefits of older workers and managing the generation gap.     Read the article here

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Jacqui

Spinach appoints new Senior Creative

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Spinach is pleased to announce the appointment of Jacqui Paterson as Senior Creative. Jacqui has worked at some of Melbourne’s leading agencies and was most recently Joint Creative Director of the Campaign Palace Melbourne responsible for Target, IOOF and the re-launch of Berlei for Pacific Brands. Jacqui started her career…

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The cost of ignorance

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Anyone running a business makes dozens of decisions a day, many of which could impact the short and long term profitability of the business. Faced with this relentless onslaught, it is easy for business owners and managers to make decisions based on the information they have at hand. Sometimes that…

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