Sirena Tuna

Spinach and tuna go together for Sirena

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As seen in adnews.com.au   Supermarket staple Sirena Tuna is looking to branch out with its brand appointing Spinach to spice up its offer. The brand first launched in Australia in 1956, when a family of Italian immigrants decided to introduce European-style tune to the local market. It has since…

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Favourite Clients

How to become a ‘favourite Client’.

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When talking with prospective clients (and new people coming to work with current clients), there is often a conversation that starts with: “So tell me, where do we fit within your client list?” On face value, this is a simple question of size – in billings or revenue, where will…

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Social_Media_94604248

Social fail: When social media isn’t social

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There are some great corporate social media accounts out there. US cookie company Oreo is the darling of the social media space. Their work first drew mass attention when the lights failed at the XLVII Super Bowl in 2013. Within minutes they tweeted “Power out? No problem. You can still…

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Staff management by numbers

Staff management by numbers – not the best way

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Over the many years I’ve been in this crazy business, I’ve been lucky enough to be exposed to many management and leadership styles through working for the likes of industry veterans David Mattingly, Ian Herdman, Tony White, Colin Wilson-Brown and a brash American called Ben Barnes. Chalk and cheese does…

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It’s not easy spruiking green

It’s not easy spruiking green

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I love all forms of advertising, but my favourite is always a great brand re-launch or re-positioning campaign – a strong brand campaign can always get my juices going. Recently, I was checking out a ranking of the global ‘Top 50 Green Brands’ and was surprised to learn that five…

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Vimeo-heart

A generic brand video

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We love everything about this. We love the original article (This is a generic brand video, by Kendra Eash. www.mcsweeneys.net/articles/this-is-a-generic-brand-video) And we love the fact that a stock footage company loved it so much they decided to bring it to life to promote their brand.

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5842151_dogs

Small agencies can beat large holding companies

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There’s a lot of commentary around about big versus small agencies. Much of this is fuelled by the recent mega merger of Publicis and Omnicon. There are some interesting points of view on both sides of the fence. Read commentary here. At Spinach we believe in the notion of Concentrated…

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artofwork

The Art of Work Exhibition

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George Apostolidis Master Photographer The Art of Work Exhibition Spinach attended a brilliant exhibition this week that highlighted how much advertising photography has changed in the past two decades. Back in the day before Digital photography and Photoshop ads were shot on transparencies. Lighting was critical and almost every effect…

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