061601320_Shopping

Do retailers really need multiple agencies?

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The delivery of a consistent experience across all customer connection channels, online, offline and instore, is the new Holy Grail for retailers. Predictably, some retailers are doing better than others, but there is no doubt that in the future, only those retailers who do it well will survive. The imperative…

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Flash in the can

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After 15 years, is this the end of Flash on the web? Back in 2010, then Apple CEO Steve Jobs sent shockwaves through the industry when he announced that the iPhone wouldn’t support Adobe Flash1. One of the reasons he cited in Apple making the decision was battery life. Fast-forward…

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‘True Aussie’ brand to test world’s appetite

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All Australian food could be sold overseas using a single brand and logo that agricultural producers hope will enhance Australia’s global reputation for high-quality food and reduce competing marketing campaigns. The phrase ‘True Aussie’, next to a colourful stylised map of Australia, will be unveiled in Canberra on Friday. Article…

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Buying a car online

Would you buy a car online?

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If you had asked the average punter this question a decade ago, you would not have been taken seriously. It’s different now. However, in a recent survey conducted in 8 major countries, 75% of consumers said that they would consider making their entire car-buying process online, including financing, price negotiation,…

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Buyers chase video ad space

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Media buyers and advertising agencies are eyeing video streaming as a new way to connect with consumers as free-to-air television ratings continue to slide. But US streaming giant Netflix and its local competitors, Presto and Stan, say they are unlikely to use commercials to supplement their businesses. Spinach advertising general…

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Google Glass is dead, long live Google Glass

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Google Glass, the product that arguably started the current wave of wearable technology has been halted by Google in it’s current form. Overnight Google announced that it’s Explorer program, which allowed developers (and curious members of the public) to buy Glass for US$1,500, will close next week. Google insists that…

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Ten eyes up $200 brand-funded push

Ten eyes up $200m brand-funded push

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Ten Network Holdings is partnering with Context Media to produce brand-funded television programs in an attempt to increase revenues ahead of a critical annual results announcement. Ten shares hit a record low last week of 20.5¢ and have plummeted 44.6 per cent since its 2014 peak in February. The financial…

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Twitter, eBay, Apple and mobile payments

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Purchase on Twitter. After months of reports and rumours, Twitter began its push into e-commerce with the launch of a ‘buy’ button on Tuesday. Rumours started after the company hired former Ticketmaster CEO Nathan Hubbard a year ago to lead its commerce team, then started recruiting other commerce specialists. This…

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