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Buyers chase video ad space

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Media buyers and advertising agencies are eyeing video streaming as a new way to connect with consumers as free-to-air television ratings continue to slide. But US streaming giant Netflix and its local competitors, Presto and Stan, say they are unlikely to use commercials to supplement their businesses. Spinach advertising general…

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Google Glass is dead, long live Google Glass

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Google Glass, the product that arguably started the current wave of wearable technology has been halted by Google in it’s current form. Overnight Google announced that it’s Explorer program, which allowed developers (and curious members of the public) to buy Glass for US$1,500, will close next week. Google insists that…

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Ten eyes up $200 brand-funded push

Ten eyes up $200m brand-funded push

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Ten Network Holdings is partnering with Context Media to produce brand-funded television programs in an attempt to increase revenues ahead of a critical annual results announcement. Ten shares hit a record low last week of 20.5¢ and have plummeted 44.6 per cent since its 2014 peak in February. The financial…

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Twitter, eBay, Apple and mobile payments

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Purchase on Twitter. After months of reports and rumours, Twitter began its push into e-commerce with the launch of a ‘buy’ button on Tuesday. Rumours started after the company hired former Ticketmaster CEO Nathan Hubbard a year ago to lead its commerce team, then started recruiting other commerce specialists. This…

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BuzzFeed tallies reasons for tax exemption

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Facebook’s recent decision to remove click-bait style headlines from the newsfeed, could have a long term impact on the success of sites like BuzzFeed who rely on listicles and click-bait headlines to gain reader’s interest. In order to determine what may constitute click-bait, Facebook will “look at how long people…

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Sirena Tuna

Spinach and tuna go together for Sirena

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As seen in adnews.com.au   Supermarket staple Sirena Tuna is looking to branch out with its brand appointing Spinach to spice up its offer. The brand first launched in Australia in 1956, when a family of Italian immigrants decided to introduce European-style tuna to the local market. It has since…

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Favourite Clients

How to become a ‘favourite Client’.

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When talking with prospective clients (and new people coming to work with current clients), there is often a conversation that starts with: “So tell me, where do we fit within your client list?” On face value, this is a simple question of size – in billings or revenue, where will…

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