Ten eyes up $200 brand-funded push

Ten eyes up $200m brand-funded push

Posted by | Blog | No Comments

Ten Network Holdings is partnering with Context Media to produce brand-funded television programs in an attempt to increase revenues ahead of a critical annual results announcement. Ten shares hit a record low last week of 20.5¢ and have plummeted 44.6 per cent since its 2014 peak in February. The financial…

Read More
apple-pay_intro

Twitter, eBay, Apple and mobile payments

Posted by | Blog | No Comments

Purchase on Twitter. After months of reports and rumours, Twitter began its push into e-commerce with the launch of a ‘buy’ button on Tuesday. Rumours started after the company hired former Ticketmaster CEO Nathan Hubbard a year ago to lead its commerce team, then started recruiting other commerce specialists. This…

Read More
BuzzFeed_intro

BuzzFeed tallies reasons for tax exemption

Posted by | Blog | No Comments

Facebook’s recent decision to remove click-bait style headlines from the newsfeed, could have a long term impact on the success of sites like BuzzFeed who rely on listicles and click-bait headlines to gain reader’s interest. In order to determine what may constitute click-bait, Facebook will “look at how long people…

Read More
Sirena Tuna

Spinach and tuna go together for Sirena

Posted by | Blog | No Comments

As seen in adnews.com.au   Supermarket staple Sirena Tuna is looking to branch out with its brand appointing Spinach to spice up its offer. The brand first launched in Australia in 1956, when a family of Italian immigrants decided to introduce European-style tune to the local market. It has since…

Read More
Favourite Clients

How to become a ‘favourite Client’.

Posted by | Blog | No Comments

When talking with prospective clients (and new people coming to work with current clients), there is often a conversation that starts with: “So tell me, where do we fit within your client list?” On face value, this is a simple question of size – in billings or revenue, where will…

Read More
Social_Media_94604248

Social fail: When social media isn’t social

Posted by | Blog | No Comments

There are some great corporate social media accounts out there. US cookie company Oreo is the darling of the social media space. Their work first drew mass attention when the lights failed at the XLVII Super Bowl in 2013. Within minutes they tweeted “Power out? No problem. You can still…

Read More
Staff management by numbers

Staff management by numbers – not the best way

Posted by | Blog | No Comments

Over the many years I’ve been in this crazy business, I’ve been lucky enough to be exposed to many management and leadership styles through working for the likes of industry veterans David Mattingly, Ian Herdman, Tony White, Colin Wilson-Brown and a brash American called Ben Barnes. Chalk and cheese does…

Read More
It’s not easy spruiking green

It’s not easy spruiking green

Posted by | Blog | No Comments

I love all forms of advertising, but my favourite is always a great brand re-launch or re-positioning campaign – a strong brand campaign can always get my juices going. Recently, I was checking out a ranking of the global ‘Top 50 Green Brands’ and was surprised to learn that five…

Read More
Vimeo-heart

A generic brand video

Posted by | Blog | No Comments

We love everything about this. We love the original article (This is a generic brand video, by Kendra Eash. www.mcsweeneys.net/articles/this-is-a-generic-brand-video) And we love the fact that a stock footage company loved it so much they decided to bring it to life to promote their brand.

Read More